# See how we helped White Bear Coffee

## Storybook specialty café

White Bear is a cozy specialty café, part of a 24-location network. Craft coffee from their own roastery, seasonal menu and gelato — seating for up to 60.

## Starting point

### Ads work, but how do you prove it?

White Bear needed measurability and a closed loop from online → offline. Standard campaigns did not show real impact on foot traffic.

#### No measurability

Standard online campaigns did not show how many people who saw the ad actually came to the venue.

#### How do you know who came from the ad?

How do you prove ads work? A system was needed: ad → code → in-store visit – with the ability to scale across the entire chain.

#### A chain of 24 cafés

Success on the pilot location was meant to open the door to rollout at more locations across the chain.

#### No data on returning customers

There was no way to measure how many customers returned after their first visit driven by ads.

## What we did, step by step

### Landing page, QR codes and campaigns

From a dedicated page to a custom tracking system and Meta ads.

#### Dedicated landing page

A separate page for the pilot location with personalized QR code downloads — a bridge between the campaign and a visit to the café.

#### Tracking system: ad → visit

Custom QR code system – we know exactly who saw the ad, grabbed a code, and walked into the café. A successful test paves the way for rollout across all 24 cafés in the chain.

#### Facebook and Instagram campaigns

Precisely targeted ads driving traffic to the landing page with a QR code. Data from 3 weeks of campaigns.

| Period           | Clicks | Reach         |
|------------------|--------|---------------|
| 16–22.02.2026    | 842    | 48 226 os.    |
| 23.02–01.03.2026 | 951    | 64 197 os.    |
| 02–08.03.2026    | 649    | 31 708 os.    |
| Total            | 2 442  | ~144 131 os.  |

## This is what our work looks like

### White Bear social media posts

Brand vibe, season and engaging content – from the spring menu to tiramisu in jars.

## How results evolved

### White Bear Coffee

#### Partnership outcomes

### Returns are growing – campaigns are gaining momentum

From the February launch through March we see a clear upward trend. Each month delivers better results.

### 2.2x Return in February (launch)

From the very first month, every dollar spent came back more than double.

### 3.21x Return in March

One month later, return grew by 46% – campaigns optimize over time.

### +46% Return growth

Month-over-month momentum – a rising trend that confirms the system works.

### 100% Full measurability

From ad click through code download to in-store visit – every step is tracked.

## An investment that pays off

### Want to measure how ads drive foot traffic to your venue?

[Let’s talk about your location](/content/en/contact/index.html)