# See how we helped Soto Sushi

A 3-location Japanese restaurant group

Three locations across one metro. Authentic Japanese cuisine, fresh ingredients, and respect for tradition.

## Starting point

### A site like a business card, not a tool

Soto Sushi needed a website that drives guests to act – bookings, orders, visits. The old site didn’t do that.

### No clear calls to action

The previous site didn’t engage visitors or lead them to concrete actions – reservations, menu, locations.

### No clarity on ad impact

It wasn’t clear how much traffic from the site and ads translated into real restaurant visits.

### Three venues, one marketing approach

A three-restaurant group needed a consistent marketing strategy while keeping each location’s local character.

### Sushi competition in the metro

There are hundreds of sushi restaurants in the metro area. To stand out, you need to be visible and engaging online.

## What we did, step by step

### Website, QR and campaigns

An interactive site, analytics, and a loyalty programme built on QR codes.

The new sotosushi.pl

A modern site with elements that prompt action: reservations, menu, locations – plus full traffic analytics.

### QR codes with a 3-visit programme

A QR system that encourages repeat visits, with scan tracking and returning guests. We know who came back after their first visit.

### Meta advertising campaign

Facebook and Instagram campaigns driving measurable traffic both to the site and to the restaurants.

## This is what our work looks like

### Posts for Soto Sushi

Bowls, matcha, evening promos and tataki – authentic content from Japanese cuisine.

> “81% of visitors who land on the site stay and browse the menu, locations and reservations – well above the hospitality average (~40–50%). Clear buttons and engaging elements translate into real footfall at the restaurants.”

## Outcomes of our collaboration

### The site and campaigns in numbers

- **Unique users:** 5,670 monthly website visitors – real traffic on the site.
- **On-site engagement:** 81% of visitors stay and browse the offer – well above the hospitality average (~40-50%).
- **Ad impressions:** 100,000+ campaign reach on social media.
- **Page views:** 13,700 content exploration – menu, locations, reservations.

## An investment that pays off

### Running a group or a single venue like Soto?

[Let’s talk about your restaurant](/content/en/contact/index.html)