Soto Sushi — new website, QR codes and 100k+ impressions
See how we helped Soto Sushi
A 3-location Japanese restaurant group
Three locations across one metro. Authentic Japanese cuisine, fresh ingredients, and respect for tradition.
Starting point
A site like a business card, not a tool
Soto Sushi needed a website that drives guests to act – bookings, orders, visits. The old site didn’t do that.
No clear calls to action
The previous site didn’t engage visitors or lead them to concrete actions – reservations, menu, locations.
No clarity on ad impact
It wasn’t clear how much traffic from the site and ads translated into real restaurant visits.
Three venues, one marketing approach
A three-restaurant group needed a consistent marketing strategy while keeping each location’s local character.
Sushi competition in the metro
There are hundreds of sushi restaurants in the metro area. To stand out, you need to be visible and engaging online.
What we did, step by step
Website, QR and campaigns
An interactive site, analytics, and a loyalty programme built on QR codes.
The new sotosushi.pl
A modern site with elements that prompt action: reservations, menu, locations – plus full traffic analytics.
QR codes with a 3-visit programme
A QR system that encourages repeat visits, with scan tracking and returning guests. We know who came back after their first visit.
Meta advertising campaign
Facebook and Instagram campaigns driving measurable traffic both to the site and to the restaurants.
This is what our work looks like
Posts for Soto Sushi
Bowls, matcha, evening promos and tataki – authentic content from Japanese cuisine.
“81% of visitors who land on the site stay and browse the menu, locations and reservations – well above the hospitality average (~40–50%). Clear buttons and engaging elements translate into real footfall at the restaurants.”
Outcomes of our collaboration
The site and campaigns in numbers
- Unique users: 5,670 monthly website visitors – real traffic on the site.
- On-site engagement: 81% of visitors stay and browse the offer – well above the hospitality average (~40-50%).
- Ad impressions: 100,000+ campaign reach on social media.
- Page views: 13,700 content exploration – menu, locations, reservations.