Fedde — How a chef-driven restaurant built online traffic from scratch
See how we helped Fedde
A chef-driven restaurant
Fedde is a chef-driven restaurant focused on seasonal cooking and local ingredients. Modern technique, signature kitchen — no agency, no in-house marketing team.
Starting point
Great food—but who knows?
Fedde needed to solve two concrete problems: almost no traffic to the website and no reservations coming from digital channels.
No traffic to the website
The old site didn’t drive visits or encourage any action. The restaurant was practically invisible online.
No online reservations
Guests weren’t booking online. We needed a simple, direct path from ad to table.
No social media presence
The restaurant’s profile wasn’t maintained regularly. Without consistent messaging, potential guests didn’t know about the venue.
Competition on the main strip
The main restaurant strip is lined with dozens of competitors. To stand out, you have to be visible where people search — online.
What we did, step by step
Website, Fork and campaigns built for reservations
From a new site to a daily social presence—a consistent path to booking a table.
New site at restauracjafedde.pl
We designed and launched a new website with a clear layout, professional photography and prominent reservation buttons. The site gets guests to a Fork reservation as fast as possible.
Regular posts and consistency
Structured daily presence—a steady content calendar, a unified message and continuous brand communication on social media. The chef focuses on cooking; we focus on marketing.
Meta advertising campaigns
Campaigns launched on 17 March 2026 on Facebook and Instagram, targeting people interested in premium dining in the metro area.
This is what our work looks like
Posts we create for restaurants
Authentic content tailored to the brand and season. No artificial hype—just the feel of the place.
fedde_restauracja.polska
fedde_restauracja.polska🐣 OPENING HOURS OVER EASTER 🐣 We'd love to welcome you over the holidays!
fedde_restauracja.polska
fedde_restauracja.polskaSlow-cooked sour rye soup with sausage, poached egg and potato crisps — chef's signature. 👨🍳
fedde_restauracja.polska
fedde_restauracja.polskaJust another day at Fedde 👨🍳 We're ready for you.
fedde_restauracja.polska
fedde_restauracja.polskaWeekend? Head to Fedde 👨🍳
fedde_restauracja.polska
fedde_restauracja.polskaIt's always a good time to visit Fedde 👨🍳
fedde_restauracja.polska
fedde_restauracja.polskaReal flavours at Fedde 👨🍳
“Before the campaign, the site had minimal organic traffic. After launch on 17 March, visitor numbers rose by over 3378%. Within a month the site recorded 3,10k unique visitors, 3,24k visits and 4,29k page views. A ‘zero to a hundred’ effect visible on the chart from day one.”
Campaign results
Fedde — chef-driven restaurant
Outcomes of our collaboration
Measurable results in the first month
From almost no traffic to thousands of visits—data from the 30 days after the campaign started.
+3378%
Growth in site traffic
Precise targeting delivered a dramatic jump in visits from the campaign start on 17 March.
3,10k
Unique visitors
Real users who visited the new restaurant website within a month.
4,29k
Page views
Guests browsed the offer, menu and booking flow—the site works as a sales channel.
Fork
One-click reservation
Fork reservation integration shortens the path from ad to table.
An investment that pays off